U OK UK? Issue 5

As lockdown measures ease and industry and commerce reopen their doors, we begin to rediscover some lost freedoms. So, how will we choose to use them?

In this edition of U OK UK? we explore whether people feel ready to take advantage of the eased restrictions. How will they balance increased personal freedom with concern for their own or others’ safety? And the impact this will have on brands and our buying habits.

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