U OK UK? Issue 4

Remember when COVID-19 was hailed as the Great Leveller? In this edition of U OK UK? we explore how people are united and separated in their experiences of the pandemic.

We introduce you to five new segments of people we’ve created, each of which share much in common – especially their views about our current predicament.

Meet the Gloomy Independents, the Trusting Truebluers, the Sociable Spenders, the Doing Gooders and the Glums.

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