Karmarama and not-for-profit Project Everyone have recruited brands including Google, Unilever, Mars and Diageo for a campaign to spark action around the UN's Global Goals for sustainable development.

We created "The world's to-do list", which reimagines the UN sustainability goals as a short, actionable to-do list. Accordingly, the 17 tasks are displayed on giant sticky notes, and include "End poverty", "End world hunger", "Achieve gender equality" and "Tackle the climate crisis".

In the ad, the giant sticky notes carry the goals hand-written on them and can be seen in locations worldwide from New York to Venice.

After the launch, a campaign film directed by Ludo Fealy through Nineteen Twenty was played at the Global Citizen Festival, a 24-hour live-streamed festival across six continents.