This year’s festive extravaganza for Lidl, “A Christmas You Can Always Believe In”, takes us on a light-hearted yuletide jaunt into the future, to showcase the retailer’s promise to always be Big on Quality, Lidl on price.

With times as they are, the campaign playfully reminds people that things change, but people don’t. As the technology, decoration, and even the iconic branded Christmas Jumpers evolve with the times, our traditions, bad cracker jokes and of course, Lidl’s prices, stay very much down to earth.