is helping consumers resolve some of life’s common confusions in our latest campaign.

“Worlds of confusion” builds on’s successful "Confusion to clarity" brand platform and shows that when people face confusion, they can end up gaining a new sense of confidence and clarity.

With a surreal, dream-like quality, a series of films venture inside the minds of people as they consider everyday conundrums, such as whether to use "affect" or "effect", or the differences between alligators and crocodiles. In each execution, once they face their confusion, they end up finding clarity.