next article

Lidl creates a space-age Christmas fantasy for 2021

This year’s festive extravaganza for Lidl, “A Christmas You Can Always Believe In”, takes us on a light-hearted yuletide jaunt into the future, to showcase the retailer’s promise to always be Big on Quality, Lidl on price.

With times as they are, the campaign playfully reminds people that things change, but people don’t. As the technology, decoration, and even the iconic branded Christmas Jumpers evolve with the times, our traditions, bad cracker jokes and of course, Lidl’s prices, stay very much down to earth.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2020.