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Karmarama launches LGBTQ+ network, Pridearama with series of events to celebrate LGBTQ+ history month

Karmarama has launched their internal LGBTQ+ network, with the aim of making Karmarama an even more progressively inclusive place to work for people of all genders and sexualities. The network will implement internal initiatives such as policy reviews and will promote LGBTQ+ inclusivity within the creative output of the agency.


Paddy Paddison and Joe Parker, co-founders of Pridearama, said of the launch “We’re really excited to be launching Pridearama, especially with a focus on members of the community who can be sidelined or forgotten about in the industry. We hope that the work we are focusing on helps establish Karmarama as one of the most progressively inclusive agencies to work at.”


Ben Bilboul, Chief Executive Officer at Karmarama said “It is hugely important to Karmarama to be an inclusive and diverse place to work for any and all people. The steps that Paddy, Joe and the Priderama team are taking to making this more visible to the LGBTQ+ community will only improve on our existing open and collaborative culture.”


He continued, “I hope that the network will see more diverse representation in our work too. Like Gok’s Global Pride Makeover, out campaign for LGBTQ+ rights charity, All Out, that won the chair’s award at this year’s Drum Social Purpose Awards.”


This month, Pridearama are hosting a series of events to celebrate LGBTQ+ history month including:

  • Pridearama Portfolio Masterclass in collaboration with The Dots
    Stemming from the lack of LGBTQ+ talent in the industry, this PMC will enable junior LGBTQ+ creatives to have their work reviewed by leading LGBTQ+ mentors in the creative industry. You can apply for a place here.
  • Can brands trans*form? – in collaboration with InterComms LGBT Network
    Despite the increasing representation of the LGBTQ+ community in comms, this panel (the UK industry’s first all trans/non-binary advertising panel) facilitated will focus on the lesser-represented trans and non-binary identities, discussing what authentic trans representation looks like. Sign up for a ticket here.
  • Sound Session with Peyton Music
    As part of a wider set of Sound Sessions highlighting up-and-coming talent in the music industry, this month’s event features a stripped-back performance from singer-songwriter and gay advocate, Peyton, as well as a Q&A about being LGBTQ+ in the music industry. Register to attend here.
  • Charlie Craggs Pop-Up
    Featuring as part of a wider internal push on LGBTQ+ education, trans activist and author Charlie Craggs will be hosting a nail pop-up at Karmarama for all employees. Whilst getting their nails done, you can chat to Charlie about her experience as a trans woman and her activist work in a totally safe space.

To keep up to date on these events and future Pridearama events, follow @karmacomms on Instagram and @karmarama on Twitter.

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2019.