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Karmarama win Gold IPA Effectiveness Award for Army Campaign

We’re thrilled to announce that our work for the British Army has been awarded gold at the IPA Effectiveness Awards 2018.


The IPA Effectiveness Awards are widely recognised as the world’s most prestigious and rigorous awards scheme, with entrants having to prove the payback of their communications activity to an esteemed panel of CMOs, CEOs and marketing professors.


We are delighted that the effectiveness of our work with The Army has been recognised by such a prestigious scheme.


A huge congratulations to our clients, the team at both Karmarama and MediaCom, and thank you to The IPA for an unforgettable night!

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.