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first direct Work by Karmarama picks up best financial services campaign at the Masters of Marketing Awards

Last night at the Masters of Marketing Awards 2018, we were awarded best Financial Services Campaign for our work for First Direct!


The awards scheme acknowledges and rewards marketing mastery that combines creativity and innovation with effectiveness.


Congratulations to our clients, the first direct team, and thanks to the Masters of Marketing for an amazing evening!

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.