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Karmarama Launch ‘Brand Nirvana: Closing the Human Experience Gap’ Research

Have you noticed that the world is obsessed with the customer? The customer is always right. Customer is king. Customer service. Customer journey. Customer-centricity. And, of course, ‘the customer experience’, any self-respecting company’s number one priority.


It all comes from a good place. Everyone’s trying to do their best for the people who buy their products, use their services and consume their content. But perhaps everyone’s got it wrong. Perhaps this relentless focus on the c-word has lost sight of what’s behind it – a human.


The research has been designed to guide you through the eight steps to enlightenment, so you can elevate your thinking, your brand and its performance…because the customer is dead, so long live the human being. You can download a copy of Brand Nirvana: Closing the Human Experience Gap here


Getting down to brass tacks, people want brands to treat them like humans. And humans need to feel that something is worth buying or interacting with. If brands can bring together these rational and emotional reasons to buy, they stand a chance of becoming more than a seller and start to play a more meaningful role in their audience’s lives.” – Sid McGrath, Chief Strategy Officer for Karmarama


If you want to hear more about HX, and how you could apply human experience thinking to your brand – please get in touch at [email protected]


Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.