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TukTuk Trio Take Good Karma to India for Charity Challenge

As part of the Dreamcatcher initiative, Karmarama trio Zahra Mair, Vicki Murfitt and Demi Osman completed the Rickshaw challenge, driving a tuk tuk across the Malabar Coast of India.


The Dreamcatcher intiative involves Karmarama employees sending in a dream to the internal Dreamcatcher team, who select a winner that receive £1000 and a week off to make it happen.


This year, Zahra Mair, Vicki Murfitt and Demi Osman won with their combined dream to take part in the Rickshaw challenge. The Rickshaw challenge involves teams racing TukTuk’s against the clock to a daily destination. Covering almost 1100km, with no directions or help with mechanical malfunctions, the experience sees the groups immersing themselves in Indian culture, asking locals for help when they breakdown or directions when they get lost.


As part of the challenge, Zahra, Vicki and Demi were fundraising for the agency’s charity of the year Shelter from the Storm. Over months of fundraising, TukTuk themed events, Karmarama lunches, and activities around the office, the ladies smashed their initial £3,000 target and raised over £5,000 for the shelter!


You can see a review of their trip here or check out the trip step by step on their Instagram.


And if you missed the chance to donate you can still do so here


Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.