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first direct win Re-brand/ Re-launch Strategy of the Year at Drum Marketing Awards


We’re excited to announce that our work for first direct has won Re-brand/ Re-launch Strategy of the Year at this year’s Drum Marketing Awards!


Previous years have seen the likes of ARGOS and Lidl take home the award, which looks to celebrate brands transitioning into a new and progressive strategy.


Since the launch of the campaign, first direct bank has exceeded its sales targets and reached its highest level of brand awareness and consideration for two years.


Congratulations to the first direct team and thank you to The Drum for a wonderful evening!

Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it – Connected Creativity. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2018.